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Joanna Dodd Massey
May 14, 20192 min read
Corporate America's Identity Crisis
Millennials and Gen Z value a workplace that provides autonomy, equality, and fairness. However, they are not loyal to any one company....
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Joanna Dodd Massey
Apr 30, 20191 min read
Advertising Is for the Young
Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry...
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Joanna Dodd Massey
Apr 15, 20192 min read
You Raised Them, Now You Have to Live with Them in the Workplace
Some people may take issue with me lumping Millennials and Gen Z together in one book, as if they are a single entity. Volumes have been...
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Joanna Dodd Massey
Apr 1, 20191 min read
Who Exactly Is This Army of Young Adults?!
There is currently little consensus on the age ranges of these two generations. Millennials are generally thought of as having been born...
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Joanna Dodd Massey
Mar 15, 20192 min read
Why Age, i.e., Experience, Is Important, Too
If you look online and on LinkedIn, you will find a lot of Millennials and Gen Zs who serve as generational experts. They most certainly...
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Joanna Dodd Massey
Mar 3, 20192 min read
So, What Makes Me an Expert in Millennials and Gen Z?
I have spent 25 years of my career focused on youth and youth culture. I grew up in the entertainment industry. As a kid and teen living...
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